Canadian Vehicle Maker Swamp Rider Selects High Point for First U.S. Factory, Plans 60 Jobs

HIGH POINT, N.C. — A Canadian manufacturer of specialized off-road vehicles has chosen High Point for its first manufacturing operation in the United States, adding another industrial investment to the city's economic-development pipeline.

Swamp Rider, based in Winnipeg, Canada, plans to establish the facility at 1908 Nugget Drive. The company expects to invest approximately $2.4 million in personal property and renovations and create 60 jobs over five years, according to an October 16 announcement from the City of High Point.

The manufacturer produces amphibious all-terrain and utility-task vehicles engineered to work in difficult environments, including swamps, ice, floodwaters and remote terrain. Its vehicles serve specialized users in industries such as mining, energy, emergency response and logistics. The company already works with American dealers in Alabama, Minnesota, Colorado, Texas and Alaska.

For High Point, the project brings an international company into the local manufacturing base and places a new kind of specialized vehicle production within the Triad. Although the region is widely known for furniture and home furnishings, its industrial economy also includes logistics, advanced manufacturing and a range of suppliers that support transportation and equipment production.

The announced investment includes both property-related improvements and equipment, which suggests the project will involve preparing the Nugget Drive location for production. The city's announcement does not establish a precise opening date, initial headcount or individual salary range, so those details should not be assumed. The 60-job figure is a five-year projection rather than a statement that all positions have already been filled.

The company's products are designed for customers who need to move through terrain conventional vehicles cannot handle. Emergency response is among the stated applications, alongside remote industrial operations. That specialized focus distinguishes the project from a conventional passenger-vehicle assembly plant and may create different workforce and supplier needs.

The announcement is also notable for High Point's economic identity. The city is simultaneously preparing for major home-furnishings industry activity and pursuing a broader range of employers. An international manufacturer's decision to establish its first U.S. production site locally provides another example of that diversification.

The next milestones will be facility preparation, hiring and the start of U.S. manufacturing operations. Residents and prospective applicants should look to the company and the city's economic-development updates for verified details about job openings and the plant's launch timetable.